The Big Year

Fox will release The Big Year on Oct. 14. The film stars are Owen Wilson, Jack Black, and Steve Martin. The movie was inspired by Mark Obamscik’s best-selling chronicle of three colorful and obsessive birders as they compete for the biggest “Big Year.” Audubon served as a resource for the filmmakers, contributing both expertise and Audubon branded materials for set-dressing. Audubon’s take is that it's a positive, engaging look at birding and birders. It even presents a fairly accurate version of Audubon’s founding and its history.

Clearly, it’s not every day that a major film with high profile talent injects birds and birding into the pop culture mainstream. This is a rare opportunity to engage both current members and new audiences. You can watch the trailer online on YouTube (The Big Year (2011) Movie Trailer HD). The movie is featured in the latest issue of Audubon Magazine